Diners are concerned with a number of factors while choosing a restaurant. Food is an obvious concern, but it is not the only one – and sometimes not the most important one either. National Restaurant Association has compiled a list of 7 factors the customers value the most.
Healthier Food
Health consciousness is increasing among diners, and they are looking for restaurants with healthier options on their menu. More than 80 percent of the restaurants agree that customers are looking for healthier options on the menu.
Environment-Friendly Dining
Around two-third of the diners say that they would prefer the restaurants that employ environment-friendly practices. So, people are thinking about the earth as well as the food on their plates.
Technology
People prefer technology options like self-service kiosks and smartphone apps while choosing a restaurant. According to the National Restaurant Association, the number of such people rose to 25 percent from 20 percent last year.
Quality and Innovation
Food quality has always been an important factor in choosing a restaurant. In addition to the quality, customers are looking for innovative foods that they cannot make at home.
Locally Sourced Ingredients
Diners are increasingly preferring locally sourced ingredients like meat, vegetables, and seafood. Locally sourced ingredients offer better quality and are environment-friendly as well. This was one of the top factors in National Restaurant Association’s table service and limited service menu trends.
Ethnic Cuisine
Diners often head towards restaurants when they are looking for ethnic food. Customers are more likely to go to restaurant for ethnic food than trying to cook it at home.
Mobile Options
Mobile options like mobile food trucks are becoming popular. According to the National Restaurant Association, 47 percent people reported buying food from mobile food trucks as compared to 40 percent last year.
Different individuals value factors differently while choosing a restaurant. What factors do you value the most?
Maria Thompson is a health blogger who enjoys writing on her website. Maria has always had an interest in medicine, and she hopes to become a doctor one day. She loves reading about medical discoveries, especially when they are for rare conditions that don’t have much research yet. She also likes exploring the science behind different diets and nutrition programs.
